Disney Interactive makes sales data buried in map from of “Star Wars” game play available to all merchandise licensees.
Merchandise licensees for the Disney “Star Wars” property can look at game play usage data by country to help forecast demand for products ranging from key chains to toys.
The data comes from “Star Wars Commander,” which is a free-to-play mobile game that has been downloaded 5 million times, according licensing data authority EPM Communications.
Merchandise licensees can see demand for individual characters and other elements of the “Star Wars Commander” game, according to GamesIndustry.biz.
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