Fishburne Projects ‘Matrix’ in Kia Commercial

Viewers of Kia car commercials see presenter Laurence Fishburne projecting his character in “The Matrix” movies as he appears in a leather trench coat and sun glasses.

But surprisingly, Kia did not license the “Matrix” character, though it did pay Fishburne to be presenter, says the carmaker.

A Variety story by Marc Graser notes Kia breaks with the normal approach of car ads that emphasize reality with a touch of the supernatural with a “Matrix”-like character.

• Super Bowl Viewers Will Be Introduced To Kia’s First-Ever Luxury Sedan In New Campaign Starring Laurence Fishburne In Iconic Role From The Matrix
• Car Commercials Borrow From Movies to Make Their Own Stories