Online film ticketing outfit Fandango agreed to buy Movieclips for an undisclosed price in a bid to expand from commerce to becoming a broader movie content destination.
Movieclips collects revenue from advertising around its YouTube video, which relies heavily on film distributor-supplied content. “The entire network encompasses a catalog of 45,000 curated film clips, trailers, and original video productions,” says a Fandango press release. “With more than 7 million subscribers, Movieclips’ YouTube network averages 200 million video views per month,” according to YouTube viewing data.
Fandango is owned by Comcast, which is the cable TV giant that also owns NBC Universal. “Last year, Fandango acquired Quantum Loyalty Solutions, Inc., a company that helps participating companies, such as toy giant Hasbro or Office Depot, offer customers freebies like gift cards, movie tickets or concession-stand vouchers when they rack up purchases,” says the “Wall Street Journal.”
The five-year old Movieclips was sold by its parent, Zefr, which provides content management and branding services for online video. The Movieclips business and its staff moves to Fandango, while Zefr retains its other businesses of rights and content management software products for online video.
Fandango’s main competitor in online ticketing is MovieTickets.com. In terms of being a movie destination, rivals include YahooMovies, IMDB and RottenTomatoes.
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