It seems every Oscar season, corporate America entities without any formal association try to wiggle their way into Hollywood’s greatest night. Here are some outfits that jumped on the Academy Awards bandwagon without official status:
*UK gambling site Sky Bet is laying odds and taking bets for all the Oscars categories. It’s got 10-to-1 odds for “The Descendants” to win Best Picture, better than the 16-to-1 for “The Artist,” which is favorite with most prognosticators.
*A Harris Interactive poll of consumers finds the American public wants “The Help” to win Best Picture. (“The Help” is a 25-to-1 shot for Best Picture, per Sky Bet.)
*“GOFoods Global announced today,” says a press release, “that in conjunction with its donation of 120 grab-and-go survival backpacks (valued at $250 each) at the GBK Luxury Gift Lounge in honor of the 84th Annual Academy Awards nominees and presenters, the company has also aligned with the Los Angeles Regional Food Bank as part of the official launch of the GOFoods Foundation.”
*University of Southern California’s Annenberg School for Communications and Journalism rips Academy Awards nominated films alleging they lack gender diversity. “Only 32.6 percent of speaking characters from 2007 to 2010 were female, which translates into an on-screen ration of 2.1 males to every one female,” says a press release. “Only 14.3 percent of directors from the same time period are female.” (Phew, for an industry that likes to present itself as open minded and inclusive, Hollywood sure takes a lot of criticism for age, racial and gender discrimination in employment practices! There’s a high-profile lawsuit by an actress who wants websites to post her age as she thinks it should be—younger—claiming an older age means she won’t be hired for acting jobs).
*Lana Marks handbags cites two second tier actresses carrying its clutch bags “during their camera-clicking Red Carpet walk.” The press release claims diamond-encrusted versions of the bags list for $400,000.
*Maidenform Bras touted that Berenice Bejo, an Oscar supporting actress nominee for her role in “The Artist,” wore its product for “the perfect finishing touch to her show-stopping look,” according to a press release. “Other celebrities such as Katherine Heigl, Leslie Mann, Felicity Huffman and Amy Adams also wear Maidenform.”
Of course, the official sponsors are connected to ABC Television’s telecast on Sunday. ABC Television’s big advertisers are Hyundai cars, JC Penney stores and Coca-Cola, according to Variety.
Related content:
- Americans Believe “The Help” Should Win the Oscar for Best Picture
- Foundation Grab-and-Go Food Survival Backpack Among Celebrity Gifts to Benefit Los Angeles Regional Food Bank Oscars Weekend
- Academy Award-Nominated Movies Lack Females, Racial Diversity
- Oscar Night Red Carpet Fashion Announcements: $400K Famous Diamond Clutch Unveiled on Red Carpet
- Berenice Bejo Hits the Red Carpet in Maidenform®!
- Oscarcast Counts on Returning Brands
- Luxury Branding Meets Kudos Glad-handing
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