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TV Shows, Females Jumping at Comic-Con

July 16, 2012 by Robert Marich Leave a Comment

TV programs — not theatrical films — took the spotlight at the Comic-Con enthusiast convention July 12-15.

Comic-con audiences
Theatrical films were eclipsed by TV shows at the recent Comic-Con fan event.

“Other than a blow-out panel for the upcoming fifth and final movie in the ‘Twilight’ series, there didn’t seem to be a single movie event here that made a significant impact with the crowd of approximately 125,000 genre fans,” wrote Ed Martin in Media Post. The annual event in San Diego served up “panels, premieres and other media events devoted to television series, movies, comic books, video games, Internet content and licensed characters of all kinds.”

A New York Times article said that film outfits were cautious after a 13-minute segment of “The Hobbit: An Unexpected Journey” got a yawn last year. The director of that upcoming Warner Bros. release Peter Jackson (“Lord of the Rings”) said that “Hobbit’s” technologically advanced 48 frames per second projection (standard is 24 frames per second) didn’t showcase well at the Comic-Con convention hall. Jackson didn’t return this year and the film is scheduled for Dec. 14 premiere.

Disney’s “Marvel Iron Man 3” did hold a costume party at its booth, but that is a small event compared to the activities of TV programs and channels.

Variety noted that about 40% of attendees are female, so it’s move-over fanboys! The influx of women aficionados is traced to the “Twilight” vampire romance movies.

Says the Variety article by Marc Graser, “This year’s lineup includes panels for such sudsy TV shows as ‘The Vampire Diaries’, ‘Teen Wolf’, ‘Supernatural’ and ‘666 Park Avenue,’ while stars from ‘The Hunger Games’ also will be present. Series like ‘The Walking Dead’, ‘Dexter’ and ‘Doctor Who’ also are popular with women.”

Related content:

  • TV, Not Movies, Dominates Comic-Con
  • Fan-girls Fuel Comic-Con Growth
  • Oh, My! Disney-Movies

Filed Under: publicity Tagged With: affinity groups, demographics, out-of-home

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