• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • About Marketing Movies
  • About the Author
  • What experts say
  • Buy the book
  • Contact
movie marketing news

Marketing Movies

Film marketing news, features

  • news
  • Movie studios
    • Independents
  • exhibition
    • Cinema distribution
  • creative
  • promotion
    • Product placement
    • Merchandise
  • advertising
    • Prints & advertising
  • publicity
    • Talent
  • digital
    • Digital distribution
    • Digital marketing

Oscars Rap Producer for Electioneering

February 27, 2010 by Robert Marich Leave a Comment

Oscars logo

An inexperienced Hollywood producer’s campaigning for his Oscar nominee ran afoul of Academy Award regulations because he instructed colleagues to minimize voting for “Avatar” so his film “The Hurt Locker” could win Best Picture.

Nicolas Chartier, one of four nominated producers for Best Picture nominee “The Hurt Locker” and whose main contribution was money, sent emails to friends that he believes votes for the Oscars. He urged them to vote in a way to undercut sci-fi blockbuster “Avatar,” which along with his “Hurt Locker” are front runners.

Just under 6,000 members of the Academy of Motion Picture Arts and Sciences are Oscar voters.  The Oscars have a raft of rules prohibiting overt electioneering and even forbid voters to disclose in advance their selections, since that implies third-party endorsements.

“My naivete, ignorance of the rules and plain stupidity as a first-time nominee is not an excuse for this behavior and I strongly regret it,” Chartier wrote in an e-mail obtained by The Associated Press. “Being nominated for an academy Award is the ultimate honor and I should have taken the time to read the rules.” “Hurt Locker” is the drama about a bomb disposal team.

An Associated Press story says the academy is considering punishing Chartier, who is not a voter, including not extending academy membership that is normally automatic to producers of every Best Picture Oscar winner.

Because of prestige and money involved, abuse of rules occurs in Oscar balloting, despite academy efforts to stamp it out. This includes secret viral “whisper campaigns” that are mounted by backers of one film to derail chances of a perceived rival that is a front runner. Such a whisper campaign most notable targeted “A Beautiful Mind” in 2001 charging one aspect of the film was anti-semetic. The psychological drama won Best Picture anyway. And “Hurt Locker” would go on to win Best Picture too.

Oscars press release

PRESS RELEASE March 2, 2010 Beverly Hills, CA — The Academy of Motion Picture Arts and Sciences announced today that, should “The Hurt Locker” be announced as the recipient of the Best Picture award at Sunday’s ceremonies, only three of the picture’s producers will be present for the celebration. The fourth of the film’s credited producers, Nicolas Chartier, has been denied attendance at the 82nd Academy Awards® as a penalty for violating Academy campaigning standards.

Chartier had recently disseminated an email to certain Academy voters and other film industry figures in which he solicited votes for his own picture and disparaged one of the other contending films. Academy rules prohibit “casting a negative or derogatory light on a competing film.” The executive committee of the Academy’s Producers Branch, at a special session late Monday, ruled that the ethical lapse merited the revocation of Chartier’s invitation to the Awards.

The group stopped short of recommending that the Academy governors rescind Chartier’s nomination. If “The Hurt Locker” were to be selected as Best Picture, Chartier would receive his Oscar® statuette at some point subsequent to the March 7 ceremonies.

Related content:

  • “Hurt Locker” producer punished for Oscar violation
  • Academy Bars ‘Hurt Locker’ Producer Nicolas Chartier From Oscars For “Violating Campaigning Standards”
  • Oscar Scandal: Career Boost for ‘Hurt Locker’s’ Chartier?
  • Press Release: Academy Penalizes Aggressive Campaigner

Filed Under: publicity, talent Tagged With: awards, controversy, organizations, regulations

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Learn Film Marketing

Robert Marich's "Marketing to Moviegoers" is the essential guide to selling films in a multiplatformed world. For students and industry pros alike.

  • About author Robert Marich
  • Industry pros review the book
  • Read excerpts from the film marketing book
  • Buy the movie marketing book

Search by keywords

Search by category

Recent posts

  • ‘Lilo’ Propelled by Merchandise Boom
  • Film Fest Ovations Stoke Marketing
  • Radio Pitches Wide Reach for Movie Ads
  • Amazon Emerging as Major Movie Studio
  • ‘Minecraft’ Ignites Rowdy Cinema Rally
  • Fan-Made Film Trailers Flourish
  • Best Bet for Netflix: Acquiring Theatricals
  • Wow! $215 for Cinema+Meal

Tags

affinity groups arthouse awards bombs branding buzz campaigns-strategy controversy critics data demographics documentaries economics education expenses festivals genre genres history-memorablia messaging mobile-wireless movie trailers organizations out-of-home posters regulations social media video-marketing windows

Copyright © 2025 Robert Marich · All rights reserved · Privacy · Contact