LG Electronics shows off a smart phone of the future in “Iron Man 2.” Robert Downey Jr. whips out his pesonal phone in the film that impressively projects data and navigation controls on a “desktop” floating on thin air!
“Throughout the movie, the device morphs according to situation and function, enabling (character Tony) Stark (Downey) to control his TV, lock his home and–in a pivotal courtroom scene–project data onto a monitor,” says an article in “Forbes” written by Elizabeth Woyke.
“In reality, the phone was, of course, not a phone at all, but a slab of glass surrounded by a plastic frame. Russell Bobbitt, the film’s property master, created the frame using a 3D printer,” the article continues. “The glass was left blank save for two small logos: one for Stark Enterprises, the Stark family’s fictional conglomerate, and one for film sponsor LG Electronics.”
LG and Audi automobiles seem the masters of film product placements.
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