Here’s an emerging triumph in digital media marketing for a small indie film. The “New York Times” published a review about narrow-release theatrical documentary “Exit Through the Gift Shop” that calls the film an “enigma.”
Here’s a documentary theatrical where film critics are crucial to its marketing.
The documentary about street and graffiti artist Banksy is distributed by Producers Distribution. Meanwhile, marketers Electric Artists and Richard Abramowitz designed an excellent new media campaign built around British mystery-man Banksy, who is rolling up friends on Facebook and Twitter. That’s generating pre-release buzz prior to Friday’s limited art house theatrical release.
In the film, an amiable Frenchman named Thierry Guetta videotapes street art in America and Bansky steps in to make sense of Guetta’s footage, “or so we’re told,” says the “New York Times” article.
The “NYT” article by Melena Ryzik says, “The immediate scuttlebutt was that Mr. Guetta either didn’t exist at all, that he was in cahoots with Banksy or that he was Banksy himself. Even aficionados of the scene were unsure what to think.”
There is a building web buzz about this movie—who is real and who is not?
In some ways, it recalls the completely faux documentary “Blair Witch Project’s” web clips marketing campaign of 1999. “Exit Through the Gift Shop” was a “sensation” at the Sundance Film Festival earlier this year, according to the article.
Related content:
Leave a Reply