Movie commercials were among the most viewed online after the Super Bowl, according to a researcher. With 10 films ads in Sunday’s pro football championship game, commercials for “Transformers 2: Revenge of the Fallen”, “Angels and Demons” and “G.I. Joe” were most popular among all categories, according to a viral video tracking report issued today by BayTSP. See press release below.
In most rankings of Super Bowl commercials base on creativity, film ads typically fall to the bottom because they are essentially mini-trailers with film clips. Also, there’s not a lot of ad agency pizzazz (article continues after table below).
Buzz for Top 10 Super Bowl Commercials 2009
Title///Number of Videos///Unique Views
“Transformers 2” Trailer 350 1,175,825
“Angels and Demons” Trailer 12 431,298
”G.I. Joe” Trailer 119 415,320
SoBe: NFL Ballerinas 11 333,265
Pedigree: Adoption 9 262,096
E-Trade Financial: Babies 17 126,101
Bud Light: Conan Goes Swedish 15 78,244
Bridgestone: Potato Heads 17 73,247
“Year One” Trailer 2 5 72,079
Cheetos: The Birds 11 69,954
Source: BayTSP
“As of 10 a.m. PT, Monday, February 2, the ‘Transformers 2’ trailer had been posted 350 times and viewed more than 1.2 million times, according to BayTSP’s report,” says a press release by the researcher. “The ‘Angels and Demons’; trailer appeared eight times and was viewed more than 431,000 times. The trailer for ‘G.I. Joe’ was third, appearing 119 times with more than 415,000 views.”
But the BayTSP report doesn’t tally expert opinions on creativity, but rather consumer behavior. It’s no surprise film ads would resonate given they contain famous faces, quick cuts and are derivatives of highly-valued content–cinema trailers and full-length movies.
Related content:
Leave a Reply