Walt Disney rolls out some of the most expensive movie-licensed merchandise anywhere—diamond rings and wedding dresses for women who want a real-life princess experience.
Diamond rings – named for animated movie characters Sleeping Beauty, Snow White, Cinderella, Jasmine, Ariel, and Belle – run $4,210 to $6,780 each. Wedding dresses go up to $4,000 and are created by designer Kirstie Kelley, according to a “New York Post” article by Jennifer Gould Keil.
“Marketing to Moviegoers: Second Edition” notes high end movie merchandise – which is a far cry from key chains and coffee mugs – is unusual but occasionally created, in part to generate publicity. For example, years ago the third “Rambo” movie had a $2,250 special edition hunting knife.
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