Hollywood Hugs Comic Book Events

Comic-con fan — Comic-Con denizens are a special breed!

San Diego’s big comic book aficionados’ convention is now firmly on Hollywood’s calendar, reinforced when a well-received presentation two years ago of no-star history epic “300” ignited a blockbuster cinema run, according to a “New York Times” article.

So the annual event organized by Comic-Con International goes from of-interest to a vital marketing vehicle. The comic-book fanboys, geeks, hipsters and pop-culture aficionados in attendance tend to be inflluencers of other and media attention, and as a result set the agenda in digital media.

The event draws 125,000 persons, versus 45,000 for the Sundance Film Festival. Comic-Con mounts similar events in other cities and there are fan-oriented gatherings by other organizers. But the San Diego event at mid-summer is the largest and most influential. Its atmosphere is something of a children’s crusade where wide-eyed aficionados pliantly shuffle around to celebrate and gorge on pop culture.

As for Hollywood’s marketing ambitions, Summit Entertainment, for example, will use Los Angeles as a jumping-off point for cars and drivers transporting 20 stars and filmmakers from four coming movies: “Twilight”, “Sex Drive”, “Knowing” and “Push.”

David Glanzer, who is spokesman for the event, says, “You have to speak to the fans, and not just market to them.”

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