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Disney Star Ignites Political Storm
A Walt Disney Studios star imperils the marketplace reception of a reported $270 million film by taking a strong anti-Trump stand. It’s the worst nightmare of every film distributor, having the personal, off-camera conduct of talent ignite an extraneous controversy. “’May Trump supporters and Trump voters and Trump himself never know peace,” posted actress Rachel Zegler. “’There is a deep sickness in this country … shown in the sheer amount of people who showed up for this man who threatens…
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Hollywood Absorbs Election Marketing Tips
For Hollywood, lessons can be learned from the digital media strategy of the Donald Trump presidential campaign. That strategy is credited for powering his substantial election win, and it’s instructive…
Tesla Builds Cinema Diner Charging Station
Artist’s rendition of Tesla cinema/diner/charging station being built in Los Angeles. Tesla is building a showcase vehicle-charging station in Los Angeles that combines cinema and a 24-hour restaurant. “The charging…
‘Terrifier 3’ Success Boosts Unrated Films
Low-budget horror flick “Terrifier 3” (website screen grab above) cracks open the door wider for unrated films to play mainstream theaters, after grossing a solid $37 million in its first…
Offbeat Influencers Intrigue Publicists
Hollywood publicists invite fringe influencers to premieres and other PR events, apparently to tap their digital media followers who don’t frequent traditional media. There is a debate about the value…
Oscars Forecast: No Frontrunners
This awards season is back to normal with no Hollywood labor strikes and no Covid, but it also is lacking consensus frontrunners for Oscars Best Picture. “So far, 2024 has…
Reviewers Ignore ‘Am I Racist?”
Anti-woke “Am I Racist?” is a mini-blockbuster in the documentary category, but is mostly ignored by professional film reviewers apparently rubbed the wrong way by its message. “For whatever reason,…
Rereleases Pile Into Cinemas
Theatrical rereleases are multiplying, driven by nostalgia, consumers’ desire to get out-of-home and gaps in release schedules after Hollywood labor strikes. And audiences are flocking to cinemas to see them.…
Neon Stakes Out Distribution Turf
Seven-year-old Neon emerged as a mainstay in the hardscrabble domestic theatrical distribution business, where most new entrants fail or shrink to irrelevancy within a few years. Highlights of its short…
Film Fests Want Oscars Mojo Back
Movie festivals in the autumn lost their prominence as Oscar launching pads in recent years, but this cycle are working hard to again be harbingers of awards. “For 14 years…