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‘Lilo’ Propelled by Merchandise Boom
Walt Disney Studios bet that live-action kids film “Lilo & Stitch,” which opened to blockbuster boxoffice, was worth a remake. The original generates a billion dollars a year in licensed merchandise sales stemming from the 2002 all-animated film of the same name. “Last year alone, ‘Lilo & Stitch’ consumer products generated an estimated $2.5 billion-plus, according to sources,” lifted by more oompf from the new film, says Deadline.com article by Anthony D’Alessandro. It’s one of Disney’s 11 top movies in merchandise. The…
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Film Fest Ovations Stoke Marketing
Lengthy audience standing ovations have become de rigueur for premieres at the Cannes Film Festival, which provides a marketing tool for publicity. In the image above, the Cannes fest premiere…
Radio Pitches Wide Reach for Movie Ads
The radio industry makes the case for the movie industry to shift a modest slice of its paid-advertising campaigns to double its audience reach. The pitch is to reallocate 20%…
Amazon Emerging as Major Movie Studio
Of all the video streamers, Amazon MGM Studios seems to be emerging in the form of a traditional major studio, particularly evidenced by a robust slate of original films. Pictured…
‘Minecraft’ Ignites Rowdy Cinema Rally
“A Minecraft Movie” delivered huge boxoffice, but with unexpected rowdy behavior in cinemas by some youthful moviegoers. The Warner Bros. Pictures adaptation of the hit video game generated a blockbuster…
Fan-Made Film Trailers Flourish
Hollywood trade-news website Deadline.com blows the lid off the murky world of unauthorized, fan-made movie trailers. The trailers splice together bits from legitimate Hollywood content that is coupled with manufactured…
Best Bet for Netflix: Acquiring Theatricals
Netflix gets a better economic return from licensing hit theatrical films, which are more cost effective and hold up better in viewing than its original films, says researcher Ampere Analysis.…
Wow! $215 for Cinema+Meal
A movie theater in the basement of a posh New York City hotel charges lofty prices up to $215 per person when meal included! The Cannes Cinema is a compact…
Filmmakers Self-Brand With Text Styles
The Best-Picture Oscar winner Sean Baker uses the same curvy type-face for logo-treatment for all his movies: the flowery, handwriting-like Aguafina Script, which graces his “Anora” (pictured above). A Fast…
Takeaways From Topsy-Turvy Oscar Race
The rough-and-tumble Oscar race imprints a half dozen indelible lessons in Hollywood awards marketing. Going forward, expect rigorous scrubbing for social media accounts of heavily promoted talent and also pushing…