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Best Bet for Netflix: Acquiring Theatricals
Netflix gets a better economic return from licensing hit theatrical films, which are more cost effective and hold up better in viewing than its original films, says researcher Ampere Analysis. “Netflix’s big-budget originals like ‘Damsel’ and ‘Lift’ burn bright but fade quickly,” says a Hollywood Reporter story by Scott Roxborough, summarizing the Ampere report “Unpacking Netflix’s Evolving Movie Strategy.” The Ampere report says Universal Pictures’ animated hit “The Super Mario Bros. Movie” (pictured above) is one example of an acquired…
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