Sponsors Embrace Brash Spirit Awards

By Robert Marich
   Feb. 22, 2013-The Spirit Awards cloaks itself with the aura of a maverick but is not shy about embracing corporate America. The independnt-film awards counts as main sponsors luxury wristwatch Piaget, Jameson Irish Whisky, upmarket Lincoln automobiles, T-Mobile cell phones and indie film TV channel IFC for its Saturday awards, which come one day before the Oscars. Stella Artois beer and Windows cell phones are sponsors of the after-event party. JPenneys and Joe Fresh are the official gift bag partners.
   There are a long list of other corporate sponsors for the indie-film celebration.
   “The Hollywood Reporter is proud to return as the Official Media Partner of Piaget,” says a press release. “THR will be backstage with all the winners in the THR photo and video suite, directly adjoining partner Piaget's exclusive lounge, capturing reactions and landing exclusive interviews.” 
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