News

'Emoji' Movie Claims First Cell-phone Trailer

By Robert Marich
   Dec 21, 2016—I’m always on the look-out for movie marketing firsts, and here Sony Pictures claims one.
   Sony Pictures rolled out what it asserts is the “world's first-ever vertical movie trailer designed especially for mobile users” for animated The Emoji Movie. The not-yet-rated Emoji Movie is
The Emoji Movie gets the world's first made-for-mobile phones trailer?

 scheduled for domestic theatrical premiere Aug. 4, 2017, so this is a long-lead marketing tactic.
   A Sony press release promises the trailer opens “the never-before-seen secret world inside your smartphone. For the first 24 hours, the trailer will be optimized for mobile users and best viewed on the phone.”
   There’s also tie-ins with Candy Crush Saga, Dropbox, Instagram, Just Dance®, Spotify, Twitter, YouTube and other online entities.  “The teaser trailer will launch with these partners and others equaling a social footprint of nearly 700 million followers,” says the press release.
For full text, click links below; this website’s text is searchable via searchboxes on upper right of webpages:
https://prnmedia.prnewswire.com/news-releases/407617986.html?tc=PRNJ_email_html_abstract
http://www.marketingmovies.net/news/weinstein-pushes-app-for-giver/
http://www.marketingmovies.net/chapters/chapter-4-digital-media/