Parents are most concerned with rough language, more than violence, in movie audience classification ratings, according to Classification And Rating Administration. CARA, which is the voluntary film rating service in the United States, issued a 30-page report "Parents Ratings Advisory Study-2015" with that conclusion and other findings. "While 80 percent of parents in the … [Read more...] about Language Worries Parents More Than Cinema Violence
Movie Trailers Increasingly Reveal Spoilers
We're in an era of "tell-all trailers" for movies. An Entertainment Weekly article suggests that movie trailers contain spoilers and reveal too much, citing "Southpaw," "Jurassic World" and "Terminator Genisys." "According to experts in the trailer-making business, the more audiences know, the likelier they are to go," says the ET article by Joe McGovern. The article quotes … [Read more...] about Movie Trailers Increasingly Reveal Spoilers
2 Restaurant Chains Mount Rare Movie Promos
Dairy Queen and Red Robin mounted separate movie promotions, which are rare for these two restaurant chains. Dairy Queen hooked up with “Jurassic World,” which achieved a blockbuster premiere June 12 for Universal Pictures and is rated PG-13, while Red Robin ties to “Terminator Genisys,” which Paramount Pictures will premiere July 1. “Terminator” is not yet audience … [Read more...] about 2 Restaurant Chains Mount Rare Movie Promos
Sponsor’s Nightmare: Star Publicly Trashes Brand
It's every corporate sponsor's nightmare: A Hollywood star tarnishes the brand in a speech at an event underwritten by the sponsor. At the Film Independent Spirit Awards, actor Paul Thomas Anderson ripped American Airlines while accepting an honor from the podium. American Airlines is a Spirit Awards sponsor. "Don't fly American Airlines, man," Anderson said while accepting … [Read more...] about Sponsor’s Nightmare: Star Publicly Trashes Brand
Weinstein Film Sets Simultaneous Netflix Run
The top four U.S. movie theater chains say they won't play the sequel to "Crouching Tiger, Hidden Dragon" if it is telecast on Netflix simultaneous with its Aug. 25 2015 debut in theaters. Independent distributor The Weinstein Co. and Imax say that "Crouching Tiger, Hidden Dragon: The Green Legend" will be booked on big-screen Imax screens at the same time as subscription TV … [Read more...] about Weinstein Film Sets Simultaneous Netflix Run
Research Struggles With ‘Neighbors,’ ‘Blended’
Universal Pictures' R-rated comedy "Neighbors" confounded Hollywood research with an over-the-top $51.1 million in box office over its premiere three-day weekend, 46% higher than tracking studies that expected $35 million. The raunchy comedy stars Seth Rogan being abused by a college fraternity that shatters the peace of the neighborhood, and it far surpassed the second week of … [Read more...] about Research Struggles With ‘Neighbors,’ ‘Blended’
High-end Tie-ins Populate Golden Globes
Marketers of high-end goods and services highlight their appearance at yesterday's Golden Globe Awards, where "12 Years a Slave" and "American Hustle" took top honors. The promotion tie-ins and product placements with the Golden Globes or with talent at the awards are hailed in press releases. These include Forevermark diamonds from De Beers and the LoveGold initiative of … [Read more...] about High-end Tie-ins Populate Golden Globes
Ferrell Film Promo Lifts Car Sales
Goofy TV commercials with Will Ferrell as part of a movie tie-in promotion helped lift car sales for Dodge vehicles. Ferrell, in character for his movie "Anchorman 2: The Legend Continues," is the presenter in real advertising for the 2014 Dodge Durango, whose sales soared 59% in October and up 50% for the year. The Ferrell ads started Oct. 5. This is reminiscent of the … [Read more...] about Ferrell Film Promo Lifts Car Sales
Marketing Exec Tops Mo-Pix Academy
The motion picture academy elected a marketing executive as its president, who is only the second consumer-focused executive to run the organization that has conferred the Oscars since 1927. The Academy of Motion Picture Arts and Sciences (AMPAS) chose as its president veteran publicity executive Cheryl Boone Isaacs -- who headed the academys public relations branch. She is … [Read more...] about Marketing Exec Tops Mo-Pix Academy
‘Star Trek’ Pushes Overseas Publicity
It is a universal business axiom to funnel resources to areas of weakness with upside potential, because a turnaround there yields the biggest sales improvement, and that's certainly the case with movies. A Hollywood Reporter story notes that Paramount Pictures is working hard to stoke international interest in the next "Star Trek," since the sci-fi movie series has … [Read more...] about ‘Star Trek’ Pushes Overseas Publicity