You knew this was going to happen eventually. Facebook is using artificial intelligence to identify conversations about current movies to drop in paid commercial messaging for Fandango, the movie ticketing service. The messaging will include local playdates and pricing inserted in Facebook Messenger.
“It ís totally convenient! Or completely creepy,” muses an article in FastCompany.com. “The feature, which privacy-squeamish users can easily opt out of in Messenger … is similar to other commerce-by-chatbot innovations like StubHubís integrations with Skype and Facebook Messenger and Spotify’s efforts to bring listeners to concerts.”
“Fandango, which has 2.1 million likes on its Facebook Page, first launched a Messenger bot a year and a half ago,” writes Variety’s Todd Spangler. “The NBC Universal-owned movie-ticketing and media company then began selling tickets on the social network in September 2016.”
Applications (apps) creep more and more into movie marketing.
Related content:
Leave a Reply