WSJ: 'Simpsons' Product-Placement Twists

WSJ: ‘Simpsons’ Turns Placements Upside Down

Summary from Wall Street Journal July 26, 2007—Rather than giving real products visibility in movies, “The Simpsons Movie” – which cost $70 million to make -- is mounting tie-in promotions that place its fictional products in the real world. 7-Eleven converted 12 of its stores to Kwik-E-Mart, Burger King advertising compares the Krusty



In anticipation of THE SIMPSONS MOVIE release, Nick Longo, from Woodland Hills, Calif. has been "Simpsonized" at, a new Web site from Burger King Corp. that gives visitors the opportunity to convert digital photos into personalized Simpsonized versions of themselves

Burger to its Whopper and Jet Blue Airways' website proclaims it is the “official airline of Springfield." Shoe maker Vans Inc. also has fictional products. Burger King vice president of marketing impact Brian Gies says the tie-in provides “access the Simpsons characters to create proprietary content" for the restaurant chain.

WSJ Subscription Required

ABC News: ‘Simpsons’ Kwik-E-Mart Sales Double

July 24, 2007 -- Separately, ABC News reported that the 7-Eleven chain sold 1.1 million Squishee cups (Slurpees) and  960,000 cans of Buzz Cola, double the normal rate for those product lines. The promotion, in which the 12 stores of 6,000 outlet 7-Eleven chain were re-designed as Kwik-E-Marts, runs from July 2 to July 31.