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Whole Foods Sponsors Docus At AMC Theatres

   April 16, 2011-Upscale grocery chain Whole Foods is sponsoring a film series at AMC Theatres presenting environmental documentaries in connection with the Earth Day celebration.
   The “Whole Foods Market Do Something Reel” will bounce around AMC’s national footprint, eventually hitting 70 theaters. The films include plastic expose Bag It!, youth health Lunch Line, On Coal River, anti meat & dairly Planeat, Urban Roots and Vanishing Bees.
   AMC is also introducing a healthy line of food/beverages at its theaters. The circuit is active in mounting promotions to fill its screens with out-of-the-ordinary films, including independent films.
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