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USA Today: Paramount Rolls Mysterious Trailer

July 8, 2007 -- Paramount’s unconventional film trailer attached to its “Transformers” blockbuster got consumers talking the next day around the water coolers at work, according to USA Today. The trailer, which doesn’t name the film, presents a rooftop party in urban Manhattan in documentary style that is disrupted by fireballs in the distance. The premiere date 1/18/08 is shown as well as text identifying the producer as J.J. Abrams, who is co-creator of ABC Television drama series “Lost” co-creator and director “Mission: Impossible III”.

http://www.usatoday.com/life/movies/news/2007-07-08-abrams-trailer_N.htm