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Uni Slapped With Lawsuit over 'Warcraft' Texting

   July 4, 2016-A lawsuit seeking class-action status is filed against Universal Pictures alleging text messages to cell phones for Warcraft were illegal spam. The lawsuit alleges violations of Telephone Consumer Protection Act  because the texts were unsolicited.
   A Hollywood Reporter story by Ashley Cullins says that one text message that linked to the movie’s official website said, “Hello from
 
texting for Warcraft trigger a consumer lawsuit claiming the messages were unsolicited

the Warcraft Movie team. You are one of the chosen few invited to join the fight today. Will you lead the Horde or Alliance to Victory?”
   The third edition of Marketing To Moviegoers notes that movie marketers have dialed back on conventional email marketing. “Zippy e-mails were a popular alternative medium, and movies routinely built lists of fifty thousand moviegoers who signed up,” says the book. “But with spam filters and a deluge of unwanted junk e-mail, moviegoers became reluctant to opt in, and the sizes of e-mail blast lists have declined.”
   Universal Pictures premiered the PG-13-rated Warcraft on June 10 and the fantasy film has grossed a mediocre $45 million in domestic box office to date.
For full text, click links below; this website’s text is searchable via searchboxes on upper right of webpages:
http://www.hollywoodreporter.com/thr-esq/universal-pictures-sued-sending-spam-907964
http://www.vulture.com/2016/07/universal-pictures-sued-for-spam-warcraft-texts.html
http://www.marketingmovies.net/chapters/chapter-4-digital-media/