Tix-seller Fandango Grows Research

   Oct. 5, 2015-Movie ticketing service Fandango—which handles online sales for 27,000 screens--set up a research laboratory to tryout new concepts in this digital age.
    “FandangoLabs will explore bringing to market exciting new ways for consumers to experience movies on the big screen and
Fandango seeks insights with its research initiative

share new audience conveniences to grow advanced ticketing and drive theater attendance,” says a press release. This includes “across location-based services, social commerce, augmented and virtual reality, interactive video, and personalization, among others.  FandangoLabs hopes to release its first moviegoing products in 2016.”
   FandangoLabs has an advisory committee comprised of theater and film executives.
   Media companies set up media labs to understand consumer choices. As the third edition of Marketing To Moviegoers notes, “Dating back to the mid-1990s, the Warner Bros. Media Lab in Burbank, California, ‘tests media content including broadband, gaming, video-on-demand/ pay-per-view and wireless,’ said a spokesperson with the studio. ‘In addition, the facility can continue to be used for traditional focus group testing for content, consumer products, and the various other businesses in which the studio is engaged.’ The Warner Bros. Media Lab also does work-for-hire for third parties.“
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