Theaters Upgrade Digital, Seats, Lobby

Sept 16, 2008 – The movie theater business is not folding amid the digital media revolution as evidenced by a Regal Entertainment announcement that it is remodeling one of its theaters in Virginia. The rehab plans are outlined in great detail in the following Regal press release, which provides a roadmap for theater upgrades in general.
Each auditorium will be equipped with digital projection equipment, which replaces mechanical projectors. The Real D-brand of 3D projection will be in some auditoriums, so they will be able to project non-theatrical programming and, of course, theatrical films in 3D.
Two auditoriums will be combined, shrinking screen count to 14 from 15. Seats will undergo several upgrades. An arcade will be installed in the lobby. A guest desk will be placed in the lobby to advise moviegoers.
Regal is the largest U.S. circuit with 6,787 screens at 552 locations.
Regal Entertainment Group Announces Extensive Remodeling and New Amenities for Fredericksburg Theatre
State-of-the-art amenities include new seats, stadium seating & digital projection
Sept 15 08 -- KNOXVILLE, Tenn.--(BUSINESS WIRE)--Regal Entertainment Group (NYSE: RGC), a leading motion picture exhibitor owning and operating the largest theatre circuit in the United States, today announced remodeling plans for Regal Cinemas in Fredericksburg, Virginia. Construction is expected to begin in the fourth quarter and is scheduled to be complete by the summer of 2009. The theatre will remain open continuously throughout the process.
“Regal will proudly offer moviegoers in Fredericksburg a complete state-of-the-art moviegoing experience in time for next year’s summer movie season. The box office, lobby, concession stand and every auditorium will be remodeled through our comprehensive construction plan,” stated Dick Westerling, Senior Vice President of Marketing and Advertising for Regal Entertainment Group. “Our Fredericksburg theatre is in a terrific location along the strong Plank Road retail corridor and with easy access off of I-95. We are confident that moviegoers will be impressed by this cinema once the extensive remodel is complete.”
Digital projection will provide picture-perfect presentations on every screen. The new and improved theatre will be called Regal Cinemas Fredericksburg Stadium 14 after combining two of the existing 15 auditoriums into a larger one. The cinema will offer a variety of films, 3D presentations and alternative digital programming with the convenience of 14 different showtimes. The free-standing building is surrounded by a convenient parking field which begins as close as the theatre’s front door.
For more than a decade this cinema has consistently ranked as the number one choice for moviegoers in Spotsylvania County. Regal Entertainment Group has made a commitment through a long-term lease for this theatre and is very appreciative of our dedicated and loyal following. Regal is making a significant investment to remodel this facility to deliver the best entertainment experience to our patrons for many years to come.
Fredericksburg Stadium 14 will feature these amenities:
  • Digital projection in every auditorium to provide a crystal-clear picture.
  • Real D 3D projection systems available for 3D enhanced presentations.
  • Digital surround sound completes the true digital cinema experience.
  • Alternative programming such as concerts, opera, Broadway shows and sporting events.
  • Stadium seating in every auditorium for an unobstructed view of the screen.
  • New high-back rocking recliner seats offer extra comfort to each guest.
  • Retractable cup holders move out of the way to form seats for two.
  • New concession stand designed to improve delivery times and customer flow.
  • Fully stocked concession stands offer name brand, high quality selections including pizza.
  • New carpeting and tile in all auditoriums, halls and lobby.
  • Lobby includes an arcade area for interactive gaming.
  • New guest service desk offers extra assistance in the improved lobby.
  • New computerized box office located indoors to protect patrons from the elements.
  • Regal Express kiosks provide fully automated ticket purchasing.
  • Updates to the exterior include new signage to reflect its status as a showplace.
  • The industry-leading Regal Crown Club loyalty program rewards frequent moviegoers.
  • Advance tickets are also available by phone or through
About Regal Entertainment Group:
Regal Entertainment Group (NYSE: RGC) is the largest motion picture exhibitor in the world. The Company's theatre circuit, comprising Regal Cinemas, United Artists Theatres and Edwards Theatres, operates 6,787 screens in 552 locations in 39 states and the District of Columbia. Regal operates approximately 18% of all indoor screens in the United States including theatres in 44 of the top 50 U.S. markets and growing suburban areas. We believe that the size, reach and quality of the Company's theatre circuit not only provide its patrons with a convenient and enjoyable movie-going experience, but is also an exceptional platform to realize economies of scale in theatre operations and, through its investment in National CineMedia, LLC, further realize cinema advertising, marketing and other revenue enhancing opportunities by utilizing Regal's existing asset base.


Additional information is available on the Company's Web site at