News

Talent Q&As Live-Streamed Boost Film Releases

   Nov. 3, 2019-Film distributors are goosing up box office with live question-and-answers with talent before screenings, which get amplified with live video streams, according to the Hollywood Reporter.
   Jojo Rabbit, The Lighthouse, Parasite and Once Upon A Time in Hollywood are among films with such Q&A and panel discussion
 
director Quentin Tarantino and stars Leonardo DiCaprio and Brad Pitt spoke at an in-theater discussion

initiatives with the theatrical release window.
   “While these in-theater appearances are not new, in the past they were largely considered part of a film's awards campaign, designed to woo guild and Academy voters in L.A. and New York,” says a Hollywood Reporter story by Pam McClintock. “Now they are seen by distributors with limited marketing resources as a way to connect with consumers and gin up revenue.” The live nature makes such Q&A stunts seem important.

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http://marketingmovies.net/chapters/chapter-7-publicity/