News

Researcher Finds Streaming Co-exists With Cinema So Far

   Aug. 26, 2019-Comscore/Screen Engine research finds streaming co-exists reasonably well with cinema so far.
   “Over the last seven years, young 18-24 millennials, a demo that many major studios fear has been swallowed up by streaming, continue to be a major force at the movies, being the biggest demo year on year over the last seven, repping 25% of all ticket buyers,” wrote Anthony D’Alessandro for Deadline.com.

   Cinema is dependent on the youth demographic--which is most inclined for out-of-home activities--so stay tuned.
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https://deadline.com/2019/08/posttrack-movie-survey-2019-streaming-exhibition-1000-movies-polled-1202667945/

http://www.marketingmovies.net/news/films-for-older-audiences-click/

http://marketingmovies.net/chapters/chapter-2-research-audiences-ads/