Promo Partners Lift 'Spider-Man'

July 10, 2019—Third-party promotion partners for Spider-Man: Far From Home provided $288 million in media—advertising, social activations, point-of-purchase signage and the like--says a
Pepsi-owned Doritos chips put Spider-Man in its marketing story by Anthony D'Alessandro. These included Audi cars, Doritos chips, Papa John’s pizza and United Airlines.
   Spider-Man: Far From Home generated $220 million in domestic (USA and Canada) box office in its first nine days for Sony Pictures.
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