News

Promo Partners Lift 'Spider-Man'

July 10, 2019—Third-party promotion partners for Spider-Man: Far From Home provided $288 million in media—advertising, social activations, point-of-purchase signage and the like--says a
Pepsi-owned Doritos chips put Spider-Man in its marketing

Deadline.com story by Anthony D'Alessandro. These included Audi cars, Doritos chips, Papa John’s pizza and United Airlines.
   Spider-Man: Far From Home generated $220 million in domestic (USA and Canada) box office in its first nine days for Sony Pictures.
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https://deadline.com/2019/07/spider-man-far-from-home-record-promo-campaign-audi-united-airlines-dr-pepper-doritos-1202643198/
 
http://www.marketingmovies.net/news/baskin-robbins-promotes-next-spidey/
 
http://www.marketingmovies.net/chapters/chapter-5-tieins-prod-placement/