News

PR- MySpace Launches Film Trailer Section

April 10, 2007 07:00 AM Eastern Daylight Time

MySpace Launches Dedicated Video Community for Theatrical Trailer Premieres

World’s Leading Lifestyle Portal Partners with Top Independent Studio Lionsgate to Unveil “Trailer Park”
New Video Community Launches with Trailer for Lionsgate Comedy “Good Luck Chuck”
    LOS ANGELES--(BUSINESS WIRE)--MySpace, the world’s leading lifestyle portal, today announced the launch of a dedicated video community to debut online theatrical trailers for film releases. The new video community, MySpace Trailer Park (http://www.myspace.com/trailerpark), opens in collaboration with Lionsgate (NYSE:LGF), the leading independent filmed entertainment studio renowned for the Academy Award® winning CRASH, the hit SAW franchise and the upcoming HOSTEL PART II. The first trailer premiere is for the raucous comedy “Good Luck Chuck” starring Dane Cook and Jessica Alba, in theaters nationwide on August 24.
    “We expect millions of Americans will come to Trailer Park to check out the industry’s best movie trailers,” said Chris DeWolfe, CEO of MySpace. “The demand on MySpace for premium video content is off the charts and we expect Trailer Park to speak to users who want to discover and virally share these videos.”
    Trailer Park will further enable movie studios to connect with a film’s fanbase on MySpace prior to its theatrical release. Content will premiere on Trailer Park 3-6 months prior to a film’s theatrical release and a few months prior to the movie’s MySpace profile launch. All trailers posted to Trailer Park will enable users to attach the content to their own profiles to share with friends and fans. All friends of the profile will receive bulletins alerting them that a new trailer has been added to the community.
The launch of Trailer Park marks the first time MySpace has created a dedicated content community for a specific genre of video. In addition to Trailer Park’s debut with the Lionsgate film “Good Luck Chuck,” the profile will also feature other trailers recently debuted on MySpace. Trailers now playing on Trailer Park include “The Condemned” (Lionsgate), “Kickin’ It Old School” (Yari Film Group), “The Land of Women” (Warner Bros. Independent), and “The Invisible” (Buena Vista Pictures).
    “MySpace is constantly coming up with new and fresh ways to help us make positive impressions on their community. We're thrilled to be the first to park our trailer (for 'Good Luck Chuck') in the Trailer Park - because we're sure we'll get the best spot!” said Tim Palen, Lionsgate Co-President of Theatrical Marketing.
    “Good Luck Chuck” stars Dane Cook (Employee of the Month) as Charlie, a successful dentist who becomes a wildly successful ladies man, thanks to a bizarre childhood curse.
Directed by Mark Helfrich and written by Josh Stolberg, "Good Luck Chuck" is scheduled for wide release on August 24th. The producers are Michael Karz, Brian Volk-Weiss and Barry Katz. More information is available at the film’s website, http://lionsgate.com/goodluckchuck.
    The launch of Trailer Park comes on the heels of the recent partnership with Michael Eisner’s new independent production studio Vuguru to air Prom Queen, a scripted mystery series told in 80 episodes that premiered first on MySpace. Each episode airs on the show’s official profile (http://myspace.com/promqueentv) twelve hours before being released on any other website and series characters will incorporate video diaries and plot secrets into their individual MySpace profiles.
As one of the most popular video platforms on the Web, MySpace Video is a community-driven experience that blends premium, user generated, and original content. The debut of Prom Queen and Trailer Park continues the high volume of upcoming product and content developments for MySpace Video.
About MySpace
    MySpace, a Fox Interactive Media company, is the premier lifestyle portal for connecting with friends, discovering popular culture, and making a positive impact on the world. By integrating web profiles, blogs, instant messaging, e-mail, music streaming, music videos, photo galleries, classified listings, events, groups, college communities, and member forums, MySpace has created a connected community. As the second ranked destination in terms of page views1, MySpace is the most widely-used and highly regarded site of its kind and is committed to providing the highest quality member experience. MySpace will continue to innovate with new features that allow its members to express their creativity and share their lives, both online and off. MySpace’s international network includes localized community sites in the United States, the United Kingdom, Japan, France, Germany, Australia, Ireland, Spain, Italy, Mexico, Canada, and New Zealand.
1 Among the top 2000 domains comScore Media Metrix, February 2007. For more information on comScore Networks, please go to http://www.comscore.com
About Lionsgate
    Lionsgate is the leading independent filmed entertainment studio, winning the 2006 Best Picture Academy Award® for CRASH, generating two consecutive years of $300 million-plus domestic theatrical box office, operating a $500 million-plus home entertainment business and producing a broad slate of prime time television series for fiscal 2007. It is a premier producer and distributor of motion pictures, television programming, home entertainment, family entertainment, and video-on-demand content. Its prestigious and prolific library of more than 10,000 titles is a valuable source of stable, recurring revenue and a foundation for the growth of the Company's core businesses. The Lionsgate brand is synonymous with original, daring, quality entertainment in markets around the world.