News

PR-Mobile Game Coming For 'Beowulf'

Note from author Robert Marich. It generally takes 3-9 months to create a mobile game. Mobile refers to a wireless medium such as cell phones. The “Beowulf” movie is scheduled for November release, so the mobile game creation process is already underway as the press release below is issued.

PRESS RELEASE July 30, 2007 10:52 PM Eastern Daylight Time

Gameloft Partners with Paramount Pictures and Shangri-La Entertainment to Create ''Beowulf'' Mobile Game

Company to Bring the Highly Anticipated Film to Mobile Gamers Worldwide

NEW YORK--(BUSINESS WIRE)--Gameloft®, a leading publisher and developer of video games for mobile phones, today announced it has signed a distribution agreement with Paramount Pictures for world-wide rights to the mobile game inspired by the upcoming feature film, ”Beowulf” from Academy Award®-winning director Robert Zemeckis. Neil Gaiman & Roger Avary adapted the legend for the screen.

The film is produced by Steve Starkey, Robert Zemeckis and Jack Rapke. The executive producers are Martin Shafer, Roger Avary and Neil Gaiman. Gameloft will develop, publish and distribute the game in over 75 countries.

Groundbreaking director Robert Zemeckis offers a vision of the “Beowulf” saga that has never been told before. In a legendary time of heroes, the mighty warrior Beowulf battles the demon Grendel and incurs the hellish wrath of the beast’s ruthlessly seductive mother. Their epic clash forges the timeless legend of Beowulf. “Beowulf” stars Ray Winstone in the title role and Anthony Hopkins as the corrupt King Hrothgar, as well as John Malkovich, Robin Wright Penn, Brendan Gleeson, Crispin Glover, Alison Lohman and Angelina Jolie as Grendel's mother. Paramount Pictures, in association with Shangri-La Entertainment, Presents an ImageMovers Production of a Robert Zemeckis film, “Beowulf.”

Beowulf is not only one of the greatest legends, but now it will be brought to the silver screen and we’re excited to work on the mobile game adaptation,” said Michel Guillemot, president, Gameloft. “This is the third project that we have undertaken with Paramount Pictures, so we’ve established a real foundation to work well together. We’re currently working on developing gameplay to capture the essence of the film and break new ground with fans and mobile gamers alike.”

“Gameloft continues to deliver quality mobile game production, terrific marketing and a broad distribution network,” said Sandi Isaacs, Senior Vice President, Interactive & Mobile at Paramount Digital Entertainment. “Paramount and Shangri-La Entertainment are thrilled to partner with Gameloft on the upcoming Beowulf mobile game.”

The mobile game is expected to release in conjunction with the movie’s planned opening in November 2007. Visit http://www.beowulfmovie.com for more information on the film.

About Gameloft

Gameloft is a leading international publisher and developer of video games for mobile phones. Founded in 1999, it has emerged as one of the top innovators in its field. The company creates games for mobile handsets equipped with Java, Brew, or Symbian technology. The total number of mobile handsets with this technology is expected to exceed two billion units in 2008 (ARC GROUP).

Thanks to partnership agreements with leading licensors and personalities such as Ubisoft Entertainment, Universal Pictures, Touchstone Television, Viacom, Sony Pictures, FifPro, Paris Hilton Ent., Lamborghini, Derek Jeter, Reggie Bush, Vijay Singh, Andrei Schevchenko, and Djibril Cissé, Gameloft has formed strong relationships with international brands. In addition to the partnerships, Gameloft owns and operates such brands as Block Breaker Deluxe, Asphalt: Urban GT and New York Nights.

As a result of agreements with telecom carriers, handset manufacturers, specialized distributors and its online store, Gameloft now boasts a distribution network covering 75 countries. Gameloft has worldwide offices in New York, San Francisco, Montreal, Mexico, Buenos Aires, Paris, London, Düsseldorf, Milan, Madrid, New Delhi, Seoul, Hong Kong, Beijing, and Tokyo. Gameloft is listed on the Euronext Paris Stock Exchange (ISIN: FR0000079600, Bloomberg: GFT FP, Reuters: GLFT.PA)

For more information, visit www.gameloft.com.

About Paramount Pictures

Paramount Pictures Corporation (PPC), a unit of Viacom (NYSE: VIA, VIA.B), is a global entertainment company that produces and distributes filmed entertainment through the Paramount Motion Picture Group which includes Paramount Pictures, Paramount Vantage, Paramount Classics, MTV Films and Nick Movies. PPC operations also include Paramount Pictures International, Paramount Home Entertainment, Paramount Digital Entertainment, Paramount Studios and Worldwide Television Distribution.

COPYRIGHT © 2007 Shangri-La Entertainment LLC and PARAMOUNT PICTURES. ALL RIGHTS RESERVED.