PR in 2003- 'Hulk' Sets Multimedia Super Bowl Buy

Universal Pictures to Unveil 'the Hulk' in Super Bowl Tv Spot on Sunday, January 26 With Streaming Video of Spot, Plus Never-before-seen Still Images to be Posted Online Immediately Following

Friday January 24, 2003  3:32 pm ET

UNIVERSAL CITY, Calif., Jan. 24 /PRNewswire/ -- Universal Pictures will air a preview of its highly anticipated summer film, "The Hulk," during the first quarter of the Super Bowl broadcast this Sunday on ABC-TV. Immediately following its television airing, streaming video of the spot and never-before-seen still images for reproduction will be available online.

    The video can be viewed at:

    Stills can be downloaded at:

Acclaimed filmmaker Ang Lee's concept for his film adaptation of the classic Marvel Comics series, "The Hulk," combines all the elements of a blockbuster visual effects-intensive superhero movie with the brooding romance and tragedy of Universal's classic horror films. In depicting "The Hulk" as both a superhero and a monster, a wish fulfillment and a nightmare, Lee and his team have stayed true to the early subversive spirit of the character created by Stan Lee and Jack Kirby, while completely updating "The Hulk" and projecting it into the dangers and aspirations of contemporary times.

Eric Bana ("Black Hawk Down") stars as scientist Bruce Banner, whose inner demons transform him in the aftermath of a catastrophic experiment. Academy Award® winner Jennifer Connelly ("A Beautiful Mind") portrays Betty Ross, whose scientific genius unwittingly helps unleash "The Hulk"; Nick Nolte ("The Thin Red Line") plays Banner's brilliant father, who passes on a tragic legacy to his son, and Sam Elliott ("The Contender") portrays the commander of a top-secret military research center.

Written by James Schamus, "The Hulk" was produced by Gale Anne Hurd, Avi Arad, James Schamus and Larry Franco. Executive producers are Stan Lee and Kevin Feige

"The Hulk" will be released nationwide on June 20, 2003.

Universal Pictures is a division of Vivendi UNIVERSAL Ent.(VUE) ( ), the U.S.-based film, television and recreation entity of Vivendi Universal, a global media and communications company.