News

Panoramic-format ScreenX expanding

By Robert Marich
   June 13, 2018—A new cinema-screen format is coming, the panoramic ScreenX, which I feel is worthy of mention for its 30-second 2-D streamed trailer (see second link below). The trailer gives you the feel of a side view of the promised 270-degree field of vision. ScreenX uses multi-projectors to fill side-view screens.
   ScreenX plans double the number screens globally to 200 by end of this year, including the United States, where it has only a small
The ScreenX format has presented these movies: Black Panther, Kingsman: The Golden Circle, King Arthur: Legend of the Sword, and Pirates of the Caribbean: Dead Men Tell No Tales

presence right now. Walt Disney Studios superhero yarn Ant-Man and the Wasp is the next big ScreenX compatible film.
   Says a press release: “Previously-opened U.S. ScreenX locations include two in the Los Angeles area, one in Las Vegas and 139 more locations across the globe. In the past year, the number of ScreenX auditoriums has increased exponentially. With additional auditoriums expected to open up across China, Japan, Korea, Southeast Asia, France, Switzerland, Turkey, Middle East and LATAM, it is expected to operate over 200 screens by the end of 2018 - more than 30% growth compared to 2017. This includes the recently announced largest ScreenX auditorium in the world, opening this summer at a B&B Theatres location in Liberty, MO.”
   The format is developed by the entertainment/firm arm of South Korean conglomerate CJ Group.
For full text, click links below; this website’s text is searchable via searchboxes at top of webpages:
https://prnmedia.prnewswire.com/news-releases/cineworld-to-launch-100-screenx-locations-across-the-us-and-europe-marking-significant-expansion-of-the-685361791.html
 
https://youtu.be/w3ehFBf2RUA
 
https://prnmedia.prnewswire.com/news-releases/marvel-studios-ant-man-and-the-wasp-set-for-release-in-panoramic-screenx-format-300665107.html
 
http://screenx.co.kr/
 
http://marketingmovies.net/chapters/chapter-9-exhibition-theaters/