PR-Ordering Tickets Via Mobile

Note from author Robert Marich. Reflecting the rough-and-tumble nature of new media, Amp'd Mobile (see below) filed for bankruptcy in June 2007.

Ticket Buying Via Mobile Phones, Opening A New Marketing Avenue

January 18, 2007 05:00 AM Eastern Time

SAN DIEGO--(BUSINESS WIRE)--Soapbox Mobile™ announced today that through their collaboration with Amp’d Mobile and, a branded application is now live on Amp’d Mobile handsets. The new mobile movie ticketing application allows Amp’d Mobile subscribers to browse movie times and theaters and purchase tickets with unprecedented ease and immediacy, using only their mobile phone and a pre-registered credit card.

The ability to find and buy movie tickets anywhere, anytime, reaffirms Amp’d Mobile’s commitment to provide its youth focused customer base with content and applications that are both cutting-edge and convenient.

“We view this movie ticketing application as a cornerstone of our entertainment strategy,” said Mark Deetjen, of Amp’d Mobile. “Our combination of innovation, creativity and fresh approaches makes us perfect partners in this latest endeavor.”

“Amp’d Mobile has developed a reputation as an industry leader with a unique and expansive vision of what a mobile phone should offer its users,” said Vladimir Edelman, CEO of Soapbox Mobile. “We are very excited to align our brands and products with Amp’d Mobile and, to help introduce a new generation of convenience and cutting-edge technology to the marketplace.”

“The alliance with Amp’d Mobile extends our brand to a new and extremely influential target audience. Amp’d Mobile’s young, trend-setting customers are critical to our mix, and we are pleased that Soapbox orchestrated this relationship,” said Joel Cohen, VP Business development,

Soapbox Mobile’s MoneyClip™ platform provides the technology that makes ticketing through this mobile application possible. Soapbox’s approach is unique in the mobile industry—combining an industry-leading technology platform with cutting-edge creative services and an agency business model that focuses on client business objectives.

This product is the first in what will eventually become a series of ticketing products that utilize the MoneyClip™ technology. Soapbox’s platform can be extended to any type of ticketing or inventory that resides in a POS system, from airline tickets to live concerts and sports.

About Soapbox Mobile

Soapbox Mobile, a leading provider of full-service mobile marketing solutions, enables consumer-facing companies to develop, deploy, and monetize mobile messaging, content, and commerce applications. Soapbox Mobile’s integrated mobile solutions platform and carrier relationships combined with value-added services helps brand marketers, advertising agencies and entertainment companies leverage the power of the mobile communications channel. For more information, please visit Soapbox Mobile is an Equal Elements company. Equal Elements is a private equity fund focused on providing growing companies with financing, strategic guidance and accelerated growth.

About Amp’d Mobile

Amp’d Mobile is the first integrative mobile entertainment company for youth, young professionals and early adopters, and the only 3G carrier in the U.S. specifically targeting youth and young professionals. By leveraging the power of broadband wireless (EVDO), Amp’d Mobile offers traditional services such as voice and text within a completely fresh user interface designed specifically for the “mobile graduate” and third-generation (3G) technology. With a myriad of customizable options to meet each person’s individual needs, as well as strategic alliances with top entertainment properties, such as MTVN and Universal Music Group, Amp’d Mobile brings a more relevant, personal experience to the wireless lifestyle with unique music, video, community, entertainment, sports and gaming offerings divided into various channels for quick and easy access. Amp’d Mobile is offered nationwide. More information can be found at exhibitors currently include:

Access Digital Theatres, All Star Entertainment, AMC Theatres, Amherst Cinema Art Center, Ashbrie Cinemas, Atlantic Theaters, Atlas Cinemas, Brooklyn Academy of Music, Bryn Mawr Movie Theatre Co., Camera Cinemas, Celebrity Theatres, Channelside Cinemas, Cinema Centers, Cinema Four-Quad, Cinemagic Movies, Cinemall, Classic Cinemas, Clearview Cinemas, Cleveland Cinemas, Consolidated Theatres, Cornelius Cinemas, Dickinson Theatres, Drexel Theatres, Eastern Shores, Emagine Entertainment, Entertainment Retail (Hollywood Hits), Famous Players, Film Forum, Fine Arts Theatre - Beverly Hills, Fox Bay Cinema Grill, Foxmoor Movies, Greater Huntington Theatres, Greenville Cinemas, Hallett Cinemas, Harkins Theatres, HLB Entertainment, Hollywood Cinema 9, Hollywood Premier Cinemas, IFC Center, Kew Gardens (Cobble Hill), Krikorian Premiere Theatres, Landmark Theatres, Main Street Cinemas, Malco Theatres, Mann Theatres, Marco Movies, Marcus Theatres, Marquee Cinemas, Metropolitan Theatres, MJR Theatres, MnM Theatres, MovieMax Theatres, Movies 10, Narberth Theatre, National Amusements, Omniplex Theatre Group, O'Neil Theatres, Pacific Theatres, Paris Theater, Phoenix Theatres (MI), Phoenix Theatres (TN), Pickwick Theatres, Premiere Cinemas, Rave Motion Pictures, Reading Cinemas USA (City Cinemas), Rio Entertainment, Ritz Theatres, Riviera Cinemas, Rocky Mountain Cinemas, Roxy Theatres, Santikos Theaters, Sayville Theatre, Sea Turtle Cinemas, Silver Screen Cinemas, Spotlight Theatres, Studio Movie Grill, Sunrise Cinemas, Tango Theaters, Trans-Lux Cinemas, UltraStar Cinemas, Watson Theatre, Wellfleet Cinemas, and Westates Theatres.


About, the most powerful Internet movie ticketing service, provides consumers with the ease of a virtual box office from the convenience of their home or office. Formed in spring 2000, is a joint venture between AMC Entertainment, Hollywood Media Corp., National Amusements, Famous Players, Marcus Theatres, Viacom, and America Online, and leverages the collective exhibitor expertise to deliver consumers a premium movie ticketing experience. enables consumers to buy tickets online for movie screens across the United States and Canada, and in the U.K. Its elite collection of partner theaters consistently represents over 50% of the top 50 and over 50% of the top 100 grossing theaters in North America on any given weekend.