News

New 'Star Wars' Prepares 20 Book Tie-ins

   May 6, 2019-Walt Disney Studios arranged for a whopping 20 book tie-ins to the last installment of the Star Wars saga. Star Wars: The Rise of Skywalker is scheduled to premiere Dec. 20 and is not yet rated, but expect a PG-13/Parental Guidance for ages under 13 as the audience classification.
   “While these titles will include some hints and Easter eggs for the new film, the majority of these titles will feature all-new stories following the
This Skywalker-themed book will be the last of succession of Star Wars books

the events of Star Wars: The Last Jedi,” Lucasfilm’s creative director of publishing Michael Siglain told StarWars.com about the new book line. Easter eggs are elements in marketing materials that contain hidden meaning, such as inside jokes. The Rise of Skywalker-related books hit the market starting in October to stoke interest in the December film release.
For full text, click links below; this website’s text is searchable via searchboxes on top of webpages:
https://www.hollywoodreporter.com/heat-vision/star-wars-rise-skywalker-publishing-tie-ins-revealed-1207746
 
https://www.starwars.com/news/discussing-the-star-wars-publishing-landscape-with-lucasfilm-michael-siglain
 
https://www.newsweek.com/star-wars-rise-skywalker-tie-book-slate-announced-1415281
 
http://www.marketingmovies.net/news/narnia-revamps-marketing-focus/
 
http://marketingmovies.net/chapters/chapter-6-merchandising/