Netflix TV Show Promotes its Docu Theatrical

By Robert Marich
   Jan. 25, 2017-Several important trends converge in a Netflix video streaming TV special for blacks-in-prison documentary 13th hosted by Oprah Winfrey.
   Streaming giant Netflix uses its own media platform to promote a theatrical documentary that it distributes—with its emphasis on a fast streaming
Netflix streams a TV special to 83m global subscriber base promoting a documentary movie it distributs

window accompanying cinema. Second, I’m fascinated that new media outfits like Netflix increasingly diversify into traditional media businesses like movies. Hollywood’s major movie studios—which are leaders of traditional movies—are dwarfed by the valuation Netflix gets from Wall Street, yet Netflix moves into what is a lower-valuation business.
   The rationale behind new media gingerly entering old media is the third and final trend. The media business is swept up by a desire to be vertically integrated—distribution platforms (like Netflix) want to merge with content outfits and visa versa. Here is the reason. Content companies bask in the glow of fat valuations of sister distribution platforms; meanwhile, the distribution platforms get exclusive rights from their sister content companies to differentiate themselves from rival distribution platforms.
   The Netflix TV special is titled 13th: A Conversation with Oprah Winfrey & Ava DuVernay; the latter is the filmmaker behind the documentary.
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