News

Movies Turbocharge Toy Sales

By Robert Marich
   Sept. 1, 2016—The toy industry is booming thanks to movie-related products, which refutes doomsayers who predict traditional products are headed for fast extinction in the Digital Age.
   “US toy sales rose 7 percent in 2015, with merchandise tied to Disney’s blockbuster The Force Awakens topping many wish lists,”
a new generation of Star Wars mechandise boosts toy industry sales

says a New York Post story by Lisa Fickenscher. “Toy sales are up 7 percent in the first six months of this year, according to the NPD Group.”
    The rest of 2016 looks promising with high hopes for merchandise related to Star Wars-spinoff Rogue One: A Star Wars Story, animated Disney film Moana and DreamWorks Animations’s new animated Trolls.
   "Movie-merchandising contracts specify a time frame and geographic exclusivity, in addition to financial terms," says the third edition of Marketing To Moviegoers. "Film licenses typically are made for two-year terms, although sales to consumers usually are concentrated in the weeks around theatrical and video release."
   For full text, click links below; this website’s text is searchable via searchbox on upper right of web pages:
http://nypost.com/2016/09/01/star-wars-fuels-toy-industry-to-record-sales/
http://variety.com/2016/film/news/star-wars-rogue-one-toys-go-rogue-fan-contest-1201848230/
http://www.businesswire.com/news/home/20160830006593/en/Star-Wars-Superfans-GoRogue-Reveal-Toy-Line
http://www.marketingmovies.net/news/movie-action-figure-toys-turn-sluggish/
http://www.marketingmovies.net/chapters/chapter-6-merchandising/