Movies Turbocharge Toy Sales

By Robert Marich
   Sept. 1, 2016—The toy industry is booming thanks to movie-related products, which refutes doomsayers who predict traditional products are headed for fast extinction in the Digital Age.
   “US toy sales rose 7 percent in 2015, with merchandise tied to Disney’s blockbuster The Force Awakens topping many wish lists,”
a new generation of Star Wars mechandise boosts toy industry sales

says a New York Post story by Lisa Fickenscher. “Toy sales are up 7 percent in the first six months of this year, according to the NPD Group.”
    The rest of 2016 looks promising with high hopes for merchandise related to Star Wars-spinoff Rogue One: A Star Wars Story, animated Disney film Moana and DreamWorks Animations’s new animated Trolls.
   "Movie-merchandising contracts specify a time frame and geographic exclusivity, in addition to financial terms," says the third edition of Marketing To Moviegoers. "Film licenses typically are made for two-year terms, although sales to consumers usually are concentrated in the weeks around theatrical and video release."
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