'Marketing to Moviegoers' Goes Japanese

   May 12, 2011- Public Interest Incorporated Association Unijapan in Tokyo -- which is a government-sponsored film organization -- licensed Japanese-language rights to Marketing to Moviegoers-Second Edition, which will be used to train the next generation of film producers in the Asian nation.
   The book will be translated and parts relevant to instruction will be distributed to attendees at seminars and presentations where Japanese film producers are taught. “In Japan, there is a dearth of books on the business side of filmmaking,” says a Unijapan executive.
   Unijapan was established in 1957 by the government under the auspices of the Ministry of Foreign Affairs and the Ministry of Economy, Trade and Industry.
   Marketing to Moviegoers: Second Edition is used at leading U.S. universities including UCLA, University of Southern California, Loyola Marymount University, NYU and University of North Carolina. The book is  the most comprehensive book on domestic theatrical distribution from the perspective of reaching and motivating consumers in a systematic and cost-effective way. The book points out that movie professional often consider moviegoers only at a middle-to-late stage in the making of a film, after creative inspiration, hiring talent and a film’s financial considerations.
   Rights to Japanese language translation were granted by SIU Press in concert with author Robert Marich.
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