News

LA Times: Trailer Houses Booming

   July 26, 2015—A Los Angeles Times article says that the business of creating movie trailers has exploded, as creative boutique ad agencies have mushroomed that craft marketing materials for film distributors.
   “About 15 years ago, there were only a dozen or so companies distilling motion pictures down to 21/2-minute previews. Now there are more than 100,” says the article by Ryan Faughnder.
   “Fueling this growth has been an explosion in viewing online, where previews can generate as much buzz as the films themselves,” says the
 
article. “People have watched more than 35 million hours of movie trailers on YouTube so far in 2015, up 90% from the same period last year.”
For full text, click links below; this website’s text is searchable via searchboxes on upper right of web pages:
http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-hollywood-trailers-20150721-story.html#page=1
http://www.marketingmovies.net/news/hwood-ad-agency-embraces-virtual-reality/
http://www.marketingmovies.net/news/la-times-profiles-trailer-shop/
http://www.marketingmovies.net/chapters/