News

Heineken Gets 'Spectre' Star Craig in Commercial

added link below on Sept 23 to Hollywood Reporter story.....
   Sept. 22, 2015-Spectre movie actor Daniel Craig appears in a Heineken beer video commercial that promotes upcoming James Bond spy thriller, which Sony Pictures will premiere domestically Nov. 6.
   “The Heineken spot will be launched mobile-first via Facebook, and will be shown on TV and cinema screens worldwide 24 hours
Heineken uses star Daniel Craig in its Spectre movie marketing

later,” says a press release from the brewer. “Heineken is the only Spectre partner who has created a television commercial starring Daniel Craig.” Heineken is among a dozen other first-tier promo partners in Spectre joining Omega time pieces, Aston Martin cars, Belvedere Vodka and Tom Ford fashions.
  It’s a global movie tie-in with Heineken placing the Spectre movie logo on a half billion bottles of beer. “The new Bond-themed bottles also include a unique scan-able logo and codes on each, unlocking free movie tickets in partnership with Fandango (1 in 7 wins), as well as original Spectre content,” says the press release.
   This is Heineken’s seventh consecutive agent 007 promotion for a movie, dating back to Tomorrow Never Dies in 1997.
For full text, click links below; this website’s text is searchable via searchboxes at upper right of webpages:
http://www.prnewswire.com/news-releases/heineken-reveals-spectre-tv-ad-starring-daniel-craig-as-james-bond-plus-worlds-first-ever-selfie-from-space-300146000.html

http://www.007.com/#

http://www.hollywoodreporter.com/heat-vision/james-bond-heineken-commercial-daniel-825940

http://www.marketingmovies.net/news/heineken-stars-in-next-007-spy-film/

http://www.marketingmovies.net/news/uk-debate-007-product-tie-overkill/

http://www.marketingmovies.net/chapters/chapter-5-tieins-prod-placement/