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Fox To Isssue Studio 'Affinity' Credit Card

    From author Robert Marich. Fox unveils an “affinity” credit card, which stretches the idea of brand image to a broadly-focused broadcast network-cable network operator and movie studio. Not sure what to make of this, other than the studio's merchandising chief Elie Dekel is very smart.
    June 10, 2008 -- NEW YORK--(BUSINESS WIRE)--Twentieth Century Fox Licensing & Merchandising and Washington Mutual (NYSE:WM) today announced an agreement to market a new credit card for entertainment enthusiasts. The Fox Entertainment Rewards card program will give consumers access to a wide range of rewards, including entertainment-specific goods and special experiential rewards featuring 20th Century Fox Productions.
    The announcement was made at 20th Century Foxs Opening Business Session in New York prior to the opening of the Licensing International Expo 2008. The new Fox Entertainment Rewards card program is expected to be launched this fall.
    “20th Century Fox is a leader in producing and delivering the worlds best entertainment, and WaMu has established itself as an innovative marketer in the world of banking. By bringing the capabilities of these two brands together, were creating a new product with powerfully compelling benefits to consumers looking for the best in entertainment along with great purchasing power, said Elie Dekel, executive vice president, Licensing and Merchandising for Fox Licensing & Merchandising.
    “There are a number of really unique entertainment-related rewards that we know consumers will like, said Dave Tomlinson, senior vice president, Card Services, WaMu. Were excited to be partnering with 20th Century Fox, and look forward to unveiling the full rewards program to entertainment fans nationwide when the card becomes available later this year.

About Twentieth Century Fox Licensing & Merchandising

    A recognized industry leader, Twentieth Century Fox Licensing and Merchandising licenses and markets properties worldwide on behalf of Twentieth Century Fox Film Corporation, Twentieth Television and Fox Broadcasting Company, as well as third-party lines. The division is aligned with Twentieth Century Fox Television, one of the top suppliers of primetime entertainment programming to the broadcast networks.

About WaMu

    WaMu, through its subsidiaries, is one of the nation's leading consumer and small business banks. At March 31, 2008, WaMu and its subsidiaries had assets of $319.67 billion. The company has a history dating back to 1889, and its subsidiary banks currently operate approximately 2,500 consumer and small business banking stores throughout the nation. WaMus press releases are available at http://newsroom.wamu.com.