'Founder' Producer Sues Over Release Date
Feb. 9, 2017—The producer of McDonald’s restaurants business drama The Founder is suing the film’s distributor The Weinstein Co., which it claims breached an agreement to space out release for another film with similar themes. An affiliate of the producer FilmNation alleges Weinstein Co. promised not to release businessman-strikes-it-rich drama Gold in close proximity.
Weinstein Co. distributed them on consecutive weekends to poor
Did The Founder get suffer by proximity to a similar drama Gold?
box office. The Founder stars Michael Keaton and Gold is led by Matthew McConoughey.
A New York Post article by Julia Marsh says the $15 million lawsuit includes an attachment of “an example of ads in the New York Times for the movies on opposite facing pages." The lawsuit alleges the copy-cat nature diluted The Foudner's box office performance.
“Films with similar profiles—action adventure, children’s, documentary, and so forth—try to avoid each other because they simply will carve up the same audience,” says the third edition of Marketing To Moviegoers. Usually, it’s two different distributors with similar films, but The Founder’s beef is with its own distrib over timing.
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