News

Fathom Notches Two Hits In Cinema Special Screenings

   Dec. 23, 2018-Special programming in limited cinema runs notched two impressive box office performances for Fathom Events.
   BTS music concert documentary Burn the Stage: The Movie collected an astonishing $18 million in just three nights, though that required a worldwide release in 79 territories on 2,650 movie
Limited-run special programing will total $351 million in 2018 boxoffice worldwide

screens. Trafalgar Releasing placed the movie on the Fathom network over three days in mid-November. BTS is a South Korean pop music band.
   Separately, World War I documentary They Shall Not Grow Old took in $2.3 miliion on 1,142 screens in one-night Dec 17 engagement (and returns for another run Dec 27). Oscar-winning Lord of the Rings movie director Peter Jackson assembled this documentary from original WWI clips that were restored, enhanced and present the arc of a British infantryman in the war that raged from 1914-18. Most documentaries getting cinema release don’t generate $2.3 million, which is a genre record for a Fathom. Warner Bros. handles distribution.
   “Fathom — which is jointly owned by AMC, Cinemark and Regal — has seen 18 titles top the $1 million mark in domestic grosses this year,” says a Variety story by Dave McNary. Fathom also presents events such as stage plays; all its special programming runs in cinemas during the off-peak Sunday through Thursday period.
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https://variety.com/2018/film/news/event-cinema-bts-they-shall-not-grow-old-1203095148/
http://www.marketingmovies.net/news/theaters-take-control-of-fathom-for-alternative-screen-content/
http://www.marketingmovies.net/news/pr-theaters-book-non-movie-attractions/
http://www.marketingmovies.net/chapters/chapter-9-exhibition-theaters/