News

'Ent. Weekly' Analizes Tell-All Trailers

By Robert Marich
   July 28, 2015-We’re in an era of “tell all trailers” for movies!
   An Entertainment Weekly article suggests that movie trailers contain spoilers and reveal too much, citing Southpaw, Jurassic World and Terminator Genisys. “According to experts in the trailer-making business, the more audiences know, the likelier they are to go,” says the ET article by Joe McGovern.
   The article quotes movie directors lamenting tell-all-trailers for their films.
    However, film distributors are simply using what they think is the best creative message to sell movies. Moviegoers say that the trailers
 
Terminator Genisys director Alan Taylor laments the trailer reveals a hero character is actually a villian

for some movies—like Terminator Genisys—are better than the movies themselves.
   “Decades ago, trailers emphasized mystery. In fact, they intentionally were not explicit about a film’s ending,” says the third edition of book Marketing To Moviegoers. “But the trailers with the comprehensive approach tend to score better in audience testing today, which is one reason that the tell-all approach is popular for hard-to-sell films that struggle in consumer-research evaluations.”
For full text, click links below; this website’s text is searchable via searchbox at upper right of these webpages:
http://www.ew.com/article/2015/07/27/trailer-spoilers-southpaw
http://www.marketingmovies.net/news/inception-sells-sizzle-mystery/
http://www.marketingmovies.net/chapters/chapter-1-creative-strategy-for-marketing/