Coke, Regal Cinema Seek Student Filmmakers
Oct. 19, 2016-Beverage giant Coca Cola is mounting a contest for amateur filmmakers in partnership with Regal Cinemas, which is the largest movie theater chain in the U.S.
Coca-Cola and Regal Films invites filmmakers from 20 film schools to participate.
“This six-month initiative provides students with hands-on roles managing all aspects of filmmaking,” says a press release. “From
developing scripts and managing the creative process to casting and production, student finalists ultimately will create a 35-second film about the special movie-going experience. The program also gives students the opportunity to work alongside marketing and creative teams at The Coca-Cola Company and Regal Cinemas.”
Up to five finalists will receive $15,000 to make their 35-second film. The “grand prize-winning film will debut on thousands of screens in Regal cinemas nationwide in spring 2017,” says the press release.
Coca-Cola and its Sprite brand have mounted competitions over the years, and the Coca-Cola and Regal Films is a new thrust.
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