News

Chevy TV Commercial Boosts 'Lego Batman Movie'

   Jan. 15, 2017-Here’s a very funny Chevrolet car commercial that’s a tie-in with Warner Bros. upcoming The Lego Batman Movie, which is audience-rated Parental Guidance (PG) and is scheduled for release Feb. 10. The TV commercial is relevant to us because it is a satire of research focus groups, which is an element of movie marketing.
   “Commonwealth//McCann [this is an advertising agency] created an animated spot that will run in 30- and 60-second versions,” says an article by Tanya Gazdik in online marketing news outlet
Media Post. “It’s a takeoff of the ‘Real People. Not Actors’ focus group-themed spots the brand has been running, and even features the voice of the actor who plays the moderator in the previous spots. In the spot, Lego figurines discuss what kind of person would drive the Lego Batmobile” automobile.
For full text, click links below; this website’s text is searchable via searchbox on upper right of web pages:
http://www.mediapost.com/publications/article/292928/chevy-partners-with-warner-brothers.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=99654&hashid=iCGys4Hmvf4f59-CEtkz29-l93A
https://youtu.be/Ezm-VUI4PpA
http://www.marketingmovies.net/news/lego-soars-with-film-related-merchandise/