'Cats' Tweaked After Flop Opening

   Dec 23, 2019-In a highly unusual move, Universal Pictures told movie theaters to expect a revised version of current-release Cats. The $100 million movie from Universal Pictures that adapts a stage play just bombed in its cinema premiere and critics disparaged the film.
   Writes New York Post journalist Jackie Salo, “In one of the scenes, actress Judi Dench can be seen with a human
Despite an all star cast and brand recognition from Broadway, Cats flopped as a movie

hand instead of the furry paw of her character, Old Deuteronomy.”
   “This isn’t a joke: CATS was rushed into theaters before being finished so a new version is being sent to theaters with updated effects,” tweeted Variety editor Jenelle Riley. “How do you know if you have the old version? Look for Judi Dench’s human hand, wedding ring and all.”
  Will the switcheroo work? “As a rule, films don’t recover from failed theatrical openings,” says the third edition of Marketing To Moviegoers. That’s because audience opinions are formed in initial reception and then waves of new release films elbow aside carryover films in a tussle to lock down cinema screens.
   What went wrong with the screen version of Cats? “Any curiosity about Cats flamed out after critics ravaged (and we mean ravaged) the film,” writes Rebecca Rubin in Variety. “Reviews were brutal, picking apart the plot (or lack thereof) and the dodgy VFX.” Critics and audiences found the special effects putting cat bodies on actors creepy instead of enchanting.
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