Avon, Swatch, toys join 007 tie-ins

Oct. 20, 2008 -- The latest in a series of news articles about promotions and licensed merchandise in the next James Bond film finds a few elements not reported previously. Quantum of Solace, which is the 22nd in the 007 spy franchise, premieres in the domestic market  Nov. 14 via Sony Columbia.
   USA Today adds Avon for a new Bond Girl 007 Fragrance that retails for $30. Avon hired British actress Gemma Arterton, who plays Agent Fields in the movie, to appear in advertising in North America, Europe and Latin America.
   The article by Theresa Howard adds that “PopCo will have Bond collectible die-cast cars, action figures and toys, such as the Crypto Decoder, with a suggested retail price of $19.99, and GPS Hideout Tracker, sold at mainstream outlets including Toys R Us.”
   Also interesting is that Swatch is selling the “007 Villain Collection,” which are 22 wrist watches based on the main villain in each movie of the franchise.
   As noted in the next edition of Marketing to Moviegoers (which will be published in December 2008), product placements are usually downplayed in films, but are celebrated by the James Bond producers. Audiences seem to expect them, and like the glamorous categories like perfume and liquor.

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