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Audi Cars Tie-in To 'Captain Am' with Short Vid, TV Ads

   April 20, 2016-German automobile giant Audi partners with Disney-owned Marvel Entertainment for a promotional tie-in for Captain America: Civil War that includes an online video car chase created by the movie’s two directors and also Audi TV commercials supporting the film.
   Walt Disney Studios will premiere Captain America: Civil War on May 6 and the comic-book adaptation is rated PG-13.
   “The partnership includes an exclusive digital video called The Chase directed by the film’s directors Anthony and Joe Russo,” says a
Audi cars gets its automobiles in the next Captain America movie, created a video with a costumed movie character and inserts the movie theme in its car TV commercials

Media Post article by Tanya Gazdik. “Audi previews a pivotal scene featuring the all-new Audi SQ7. Additionally, the campaign will include a 30-second commercial which will begin airing globally in mid-April. The agency is New York-based Anomaly.”
   The Captain American character in costume is seen in The Chase, which has a running time of 1 minute, 38 seconds.
   The film itself has Audi cars placements: Says the Media Post article, “Captain America, played by Chris Evans, debuts the all-new Audi SQ7, while his current adversary, Iron Man (Robert Downey Jr.), finds himself once again behind the wheel of the all-new Audi R8 V10 plus Coupe supercar.
   Adds an Audi press release: “Making its Hollywood debut is the Audi prologue show car as the model of choice for Chadwick Boseman’s character, Black Panther/T’Challa. Emily VanCamp as Agent 13 sports the all-new Audi A4 and Zemo, played by Daniel Brühl, drives the A7 Sportback.”
   Luxury car maker Audi has been aggressive in Hollywood. The brand, which is part of the Volkswagen-Porsche-Audi group, also partners with movies and entertainment events, such Elton John AIDS Foundation Oscar viewing party. Last year, Audi was a tie-in partner for The Avengers: Age of Ultron and its involvement also included a short film.
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http://www.mediapost.com/publications/article/273750/audi-partners-with-marvel-entertainment.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=92209
https://www.audiusa.com/newsroom/news/press-releases/2016/04/audi-returns-to-marvel-cinematic-universe-for-captain-america-civil-war
https://youtu.be/fC0tTI8QhQU
http://www.marketingmovies.net/news/audi-drives-hard-for-film-product-placements/
http://www.marketingmovies.net/chapters/chapter-5-tieins-prod-placement/