News

Analyzing Soft 'Deepwater' Opening

By Robert Marich
   Oct. 4, 2016-Lionsgate’s big budget oil-well disaster movie Deepwater Horizon is perceived as a box office disappointment with $20.7 million in domestic gross its opening weekend on a net budget of $110-120 million. An analysis by Hollywood Reporter’s Pamela McClintock suggests that the disaster drama is

Independent Lionsgate stumbled with major-studio-calibre Deepwater Horizon


just too costly given its limited appeal to just adults. Other adult-appeal dramas get made for half that amount.
  Mark Wahlberg stars in the Lions Gate release that opened Sept. 30.
  Did Lionsgate –the independent film distributor—spend enough given Deepwater carried a major-studio-scale price tag?
   The Hollywood Reporter story says “the independent studio spent more than it usually does on marketing — roughly more than $40 million,” which if true is about 20% less than a major studio campaign. Deepwater did rank #1 in theatrical spending for two weeks prior to its release. The film did get high marks from moviegoers in exit surveys, so it may yet rally.
  For full text, click links below; this website’s text is searchable via searchboxes on the upper right of webpages:
http://www.hollywoodreporter.com/news/box-office-analysis-can-deepwater-horizon-be-rescued-934561
http://variety.com/2016/more/news/deepwater-horizon-tops-studios-tv-ad-spending-for-third-week-in-a-row-1201877521/
http://www.marketingmovies.net/news/marketing-costs-handicap-biggest-indie/
http://www.marketingmovies.net/chapters/chapter-11-indies/