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- Book Reveals Indie Sector Pressures
- Lionsgate Pushes Unconventional Marketing
- French Studio Banks on 'Paddington'
- ‘Star Wars’ Trailer Pops Up First in Cinemas
- Metrics from 'Interstellar' on 'Time' cover
- Film Talent Jumps Into Vid Games
- 'Frozen' Tops Halloween Costume Searches
- Dissecting 'Birdman' Publicity Campaign
- Warner Bros. promises to trim $2bn marketing spend
- H'wood Debates Price of Early VOD Films
- Weinstein Film Sets Simultaneous Netflix Run
- Faith-based Films Shine at Cinemas
- Red Bull Funds More Than Film Marketing
- Lionsgate Hires Czar to Squeeze Brands
- Merchandise Follows 'Star Wars' Game Play Data
- Putting Summer BO Funk In Perspective
- Sponsors Bankroll Creature Comforts at Fests
- Six Flags Adds 2 DC Comics Rides
- Tracking Data Crisis Intensifies
- China Tests Posting Texts On Cinema Screens
- 4K Projection Gets Cinema, Home & Store Push
- Horror Flicks Transplanted In Theme Parks
- Report: Soaring Mktg Costs Rattle H'wood
- Theaters Install Plush Seats
- Weinstein Pushes App for 'Giver'
- Movie Charity Promo Sparks Lawsuit
- Huckster Antics Dull Stars
- Consumer Behavior Baffles Experts
- Product Placement Beef With 'Transformers' In China
- Regal Bundles VOD with 'Transformers'
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