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- Faith-based Films Shine at Cinemas
- Red Bull Funds More Than Film Marketing
- Lionsgate Hires Czar to Squeeze Brands
- Merchandise Follows 'Star Wars' Game Play Data
- Putting Summer BO Funk In Perspective
- Sponsors Bankroll Creature Comforts at Fests
- Six Flags Adds 2 DC Comics Rides
- Tracking Data Crisis Intensifies
- China Tests Posting Texts On Cinema Screens
- 4K Projection Gets Cinema, Home & Store Push
- Horror Flicks Transplanted In Theme Parks
- Report: Soaring Mktg Costs Rattle H'wood
- Theaters Install Plush Seats
- Weinstein Pushes App for 'Giver'
- Movie Charity Promo Sparks Lawsuit
- Huckster Antics Dull Stars
- Consumer Behavior Baffles Experts
- Product Placement Beef With 'Transformers' In China
- Regal Bundles VOD with 'Transformers'
- Gasoline Retailer Taps 'Transformers'
- Gadget Biz Ratchets Up Marketing
- Movie Action Figure Toys Turn Sluggish
- mOcean wins top Golden Trailer for 'Gravity'
- Hotel Goes For Movie Magic
- Hollywood Research Struggles (Again) with 'Godzilla'
- Oreo Cookies Embrace 'Transformers'
- Research Struggles with 'Neighbors,' 'Blended'
- Retro Theater Promo Gets New Life
- Godzilla Thrashes Fiat Cars
- Schick Shaves With 'X-Men'
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