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- Majors Spend $25-30m On Nat'l TV Per Summer Flick
- Uni Slapped With Lawsuit over 'Warcraft' Texting
- Atom Tix Markets Cinema App
- 'Independence Day' Meshes With U.S. Army Tie-in
- Lamenting Sameness in Film Posters
- Movie Ads Shift to Sunday From Thursday
- Canada Mints 'Star Trek' Coins
- Moviegoer Breaths Analyzed For Biometric Signals
- Fox Sticks With Zenith For its $424m Ad Account
- Gamer Rovio Holds Tight To its 'Angry Birds Movie'
- 'Avatar' Ecosystem To Help Drive Sequels
- 'Hologram' Premiere Disappoints Distribs, Hanks
- Audi Cars Tie-in To 'Captain Am' with Short Vid, TV Ads
- Ages 12-17 Lead Moviegoing
- Par Pix-parent Offers Digital Film Mktg Service
- Shopping TV Ch. Gets Screen Time in Two Movies
- North Am, China Rule Global BO
- British Comic Bombs with "Brothers Grimsby'
- 'Keanu' gets work-in-progress fest screening
- Awards Consultant Hits Oscar Jackpot
- Bawdy 'Deadpool' Breaks From Comic Norm
- Criticis Dis 'Zoolanders 2,' But Its Promos Rock
- Film Ads Shine in Lackluster Super Bowl
- Star Presenters Provide Dubious Benefits to Commercials
- Sony Keeps Studio Ad Agency After Corporate Review
- Disney Sets 'Finding Dory' Toys
- Benghazi Drama Aims at Conservatives
- Sundance Extends Its 'Brand' to Store Chain
- Unmasking Oscar's Silly Season
- Disney's Reboot of 'Star Wars' Soars
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