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- Ad Spend 51-58% of Film Production Cost
- Ad Age Salutes Sony Pix
- Fourth 'Shrek' Lines Up Promos
- LG Phone Looks Very Smart in 'Iron Man 2'
- Studios Not Intertesed In 'Marketing Czars'
- 'Star Trek' Auction
- 'Iron Man 2' App Looks for Long Run
- 'Toy Story 3' Screens Minus Its Ending
- Blu-ray Players Get Streamed Trailers
- AMC Gives Indies Another Try
- Disney Hires New-to-Film Exec As Marketing Czar
- 'Iron Man 2' Piles On Promo Partners
- $13 mil. 'Product' Seeks Payday From Film Exposure
- 'Gift Shop' Builds Web Buzz on Mystery
- 'Avatar' Star Calls Out Oscar Boobs
- DreamWorks 'Panda' Website Takes On Disney
- More Debate on Cuts in Film Ad Spending
- 'Transmedia Producer' Credit For Cross Platform Role
- 'Tron' Motorcycle Rides Disney Monorail
- Product Placement Hits Scripts Early
- Caution Ahead on 3-D Tix Inflation
- Oscars Sked To Peak Feb 27, 2011
- Wal-Mart Makes Huge Push for DreamWorks' 'Dragons'
- Movies Light Advertisers In Oscars
- Oscars Rap Producer for Electioneering
- 'Kick-Ass' Red Band Trailer Leaks Via Viral to Kids?
- Oscars Sweat To Hold TV Audience
- Film Marketers Suddenly Love YouTube Ads
- 3-D Swamps Under-Screened Cinemas
- Special 'Dragon' Toys at Wal-Mart
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