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- 'Cowboys & Aliens' Trailer Dilemma
- 'Potter' Gives Vital Platform for Trailers
- Disney's 'Pirates' Shifts Toy Kits to Lego
- 'Megamind' Plays 1-Day Promo on Farmville Website
- Chase Bank Joins 'Megamind' Roster
- Horror Films Make Halloween Trek
- Sharp Contrasts in 'Jackass,' 'Red' Boxoffice
- Struggling Disney Gives 'Tron' Big Push
- Dr. Pepper, CKE Restaurants To Promote 'Hornet'
- New Media No Panacea for Spiraling Costs
- Facebook founder vs. 'Social Network'
- Right-wing Documentaries Roll Out
- 'Guardians' Disconnect From Target Audience?
- Gasp! Is Oprah Steamed at Tyler Perry Film?
- Weinstein Struggles With Palestinian-story Film
- Rattled Disney Hires Consultant to Market next 'Pirates'
- A Few Weak-Opening Films Bounce Back
- Audi reigns in H'wood placements
- Rob Reiner Film Fades After Short Test Run
- 'Eat Pray' Feasts On Merchandise Ties
- Variety Skeds Oct 5-6 Film Marketing Conf
- Shop TV Ties to 'Eat Pray'
- 'Tron's' 3-year Publicity Campaign
- Ed Burns' indie struggles after 2 early hits
- Praise for Tote-Bag Giveaways as Film Promotions
- 'Machete' Uses Gun-licking Nun in Poster
- Does Twitter Show 'Inception' Blockbuster?
- Disney Buys Twitter Placement for 'Sorcerer'
- New Media Still Can't Carry Film Marketing
- Oscars enlarge spex effects, make other tweaks
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