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- A Few Weak-Opening Films Bounce Back
- Audi reigns in H'wood placements
- Rob Reiner Film Fades After Short Test Run
- 'Eat Pray' Feasts On Merchandise Ties
- Variety Skeds Oct 5-6 Film Marketing Conf
- Shop TV Ties to 'Eat Pray'
- 'Tron's' 3-year Publicity Campaign
- Ed Burns' indie struggles after 2 early hits
- Praise for Tote-Bag Giveaways as Film Promotions
- 'Machete' Uses Gun-licking Nun in Poster
- Does Twitter Show 'Inception' Blockbuster?
- Disney Buys Twitter Placement for 'Sorcerer'
- New Media Still Can't Carry Film Marketing
- Oscars enlarge spex effects, make other tweaks
- 'Toy Story 3' Perfects Plot-Merchandise Tie
- Small Theaters Flourish in Rural America
- 'Inception' Sells Sizzle, Mystery
- Shrek Onions Wow Kids
- Stars Broaden Roles as Corporate Pitchmen
- Comic-Con Buzz No Panacea for BO Glory
- Burger King rolls another 'Twilight' promo
- Lagging Cruise Film Tries Early Showings
- Decline in Vid Game Adaptation of Films
- Ad Spend 51-58% of Film Production Cost
- Ad Age Salutes Sony Pix
- Fourth 'Shrek' Lines Up Promos
- LG Phone Looks Very Smart in 'Iron Man 2'
- Studios Not Intertesed In 'Marketing Czars'
- 'Star Trek' Auction
- 'Iron Man 2' App Looks for Long Run
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